9F (NASDAQ:JFU) and 360 DigiTech (NASDAQ:QFIN) contrasted

9F (NASDAQ: JFUGet a rating) and 360 DigiTech (NASDAQ:QFINGet a rating) are both finance companies, but which stock is superior? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, valuation, profitability, risk and dividends.

Institutional and insider ownership

6.1% of 9F shares are held by institutional investors. Comparatively, 48.9% of DigiTech’s 360 shares are held by institutional investors. Strong institutional ownership indicates that endowments, hedge funds, and large fund managers believe a company will outperform the market over the long term.

Risk and Volatility

9F has a beta of -0.53, meaning its stock price is 153% less volatile than the S&P 500. Comparatively, 360 DigiTech has a beta of 0.48, meaning its stock price is 52% less volatile than the S&P 500.

Analyst Notes

This is a summary of the current ratings and price targets for 9F and 360 DigiTech, as reported by MarketBeat.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
9F 0 0 0 0 N / A
360 Digitech 0 0 3 0 3.00

360 DigiTech has a consensus target price of $29.70, indicating an upside potential of 115.65%. Given 360 DigiTech’s likely higher upside, analysts clearly believe that 360 DigiTech is more favorable than 9F.


This table compares the net margins, return on equity, and return on assets of 9F and 360 DigiTech.

Net margins Return on equity return on assets
9F N / A N / A N / A
360 Digitech 32.31% 38.66% 17.45%

Valuation and benefits

This table compares the gross revenue, earnings per share (EPS), and valuation of 9F and 360 DigiTech.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
9F $119.49 million 1.63 -$36.86 million N / A N / A
360 Digitech $2.61 billion 0.80 $907.28 million $5.46 2.52

360 DigiTech has higher revenue and profit than 9F.


360 DigiTech beats 9F on 9 out of 10 factors compared between the two stocks.

About 9F

(Get a rating)

9F Inc., together with its subsidiaries, operates an Internet-based securities services platform in the People’s Republic of China. Its products include digital financial accounts that offer online lending, wealth management and payment facilitation services; revolving and non-revolving loan products to borrowers, as well as referral services to partner financial institutions; and a suite of online wealth management products, such as fixed income, stocks, insurance, bank wealth management products and mutual funds for investors on various platforms including Wukong Licai, 9F Wallet and 9F Puhui. The Company also provides payment facilitation services and other products and services that help users pay credit card bills and household bills including utility bills; and other value-added services including credit history research, debt consolidation and user referral services. In addition, it offers technology empowerment services to the banking, automotive, securities investment and insurance industries; and engages in e-commerce, which offers various categories of goods, including 3C products, beauty and skin care products, rice, noodles and oils, household appliances, jewelry, liquor and drinks. It offers its services to borrowers, investors and partner financial institutions. The company was formerly known as JIUFU Financial Technology Service Limited and changed its name to 9F Inc. in June 2014. 9F Inc. was founded in 2006 and is headquartered in Beijing, People’s Republic of China.

About 360 DigiTech

(Get a rating)

360 DigiTech, Inc., through its subsidiaries, operates a fintech platform under the 360 ​​Jietiao brand in the People’s Republic of China. The Company provides credit-focused services that match borrowers with partner financial institutions enabling partner financial institutions to perform customer acquisition, initial credit screening, advanced risk assessment, collections and other post-facilitation services; and platform services, including loan facilitation and post-facilitation services to partner financial institutions as part of a credit intelligence engine, referral services and loan management software. risks as a service. It also offers e-commerce loans, business loans, and invoice loans to small business owners. The company serves consumers and micro and small business owners. The company was previously known as 360 Finance, Inc. and changed its name to 360 DigiTech, Inc. in September 2020. 360 DigiTech, Inc. was founded in 2016 and is headquartered in Shanghai, People’s Republic of China.

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