BOB Financial and Hindustan Petroleum (HPCL), in partnership with National Payments Corporation of India (NPCI), have announced the launch of the HPCL BoB co-branded RuPay contactless credit card. The card comes with various features, including rewards for spending at utilities, grocery stores, and department stores. This card can be used by merchants and ATMs worldwide through the JCB network. BOB Financial is a wholly owned subsidiary of Bank of Baroda (BoB).
Holders of the HPCL BoB RuPay contactless credit card will be able to earn up to 24 reward points (per Rs 150 spent) at HPCL fuel pumps and on the HP Pay app. Additionally, cardholders will also receive a 1% fuel surcharge waiver on fuel purchases at HPCL pumps or on HP Pay. Customers who spend Rs 5,000 or more within 60 days of card issuance will receive 2,000 bonus reward points.
Shailendra Singh, MD and CEO, BFSL said, “Collaborating with HPCL on this co-branded credit card will add more fuel to our growth momentum and help make the Bank of Baroda credit card the card of choice for the customer. This fuel card has been cleverly built around the theme “A lot of happiness”, positioning it as more than just a credit card. The ecosystem of rewards, surcharge waivers, discounts, and more. in related spend categories will further enhance the value proposition of this co-branded credit card. »
The co-branded credit card will offer 10 reward points (per Rs 150 spent) on utilities, groceries and departmental stores and 2 reward points on other categories. The card also offers attractive discounts on cinema ticket reservations. Cardholders will be entitled to 4 free visits per year to domestic airport lounges.
Shri Sandeep Maheshwari, HPCL Executive Director – Retail, said, “Customers can also enjoy the card’s unique benefits for their HP fuel and gasoline purchases made through the HP Pay app. The co-branded credit card will further promote the digital payment ecosystem at HPCL outlets and help meet modern-day expectations with its innovative offerings for customers.
Praveena Rai, COO, NPCI said, “This initiative will help strengthen RuPay’s customer base across the country, with its various strategic and attractive advantages in almost all shopping categories. This card has the potential to act as an empowerer by taking customers’ retail purchases to the next level, and at the same time encouraging them to switch to cash and contactless.
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